New Store Open in Hoboken - 20% off Sale 9/15 and 9/16!

I left my apartment this afternoon to go for a run, turned the corner and, to my surprise, discovered Heart beat, a new store that opened today in Hoboken (210 Newark St). There is actually another location that recently opened uptown (Washington between 12th and 13th - 201.714.4922), as well as one in Brooklyn and one on the Upper East Side. The scene inside was like a madhouse - women were grabbing arm-fulls of garments off the racks, and when the dressing rooms filled up, began pulling items on over their clothes in the middle of the store. The best thing about the store (besides the cute, wearable pieces) are the prices - I could not find anything over $100. I immediately put my workout plans on hold and bought this black bubble mini dress - listed at $48, my bill came to only $38.40 thanks to the 20% off sale they are having all weekend to celebrate their grand opening. Thank goodness the prices here are so reasonable - otherwise, the store's proximity to my apartment would be very bad for my bank account...